Moreover, the processing pictorial metaphor is assumed to be related with typology of pictorial metaphors ( van Mulken et al., 2010). Basically, it is believed that the processing of metaphors go through the stages of recognition, semantic integration and self- generated thought ( Clark and Lucy, 1975 Clifton, 1983 Whittock, 1990 Cieślicka, 2006). ![]() Recently, the Career of Metaphor Model ( Bowdle and Gentner, 2005) identified the advantages of comparison operation for the novel metaphors versus a more automatic categorization process for conventional metaphors. For this complicated processing, some theoretical models have been proposed, including the Hierarchical Hypothesis ( Grice, 1975 Swinney and Osterhout, 1990 Tang et al., 2017), the parallel hypothesis ( Harris, 1976 Blasko and Connine, 1993 Yang et al., 2013), and the context-dependent hypothesis ( Pynte et al., 1996 Glucksberg, 2001, 2003). It was reported to involve the activation of the whole brain ( Chen and Cheng, 2013). (1988) suggest, involve cross-domain mapping between the target and the source. The cognitive processing of metaphors, as Lakoff et al. Pictorial metaphor is defined as depicting an object in terms of a different kind of object to which it bears a resemblance (e.g., mountains depicted as rooftops) ( Dent-Read et al., 1994). We argue that, different than verbal metaphors, this faster processing occurred due to the involvement of visual pathway. The results show that metaphor pictures elicited larger amplitude in N1 (broadly distributed), N2 (frontally biased) and LPC (parietally biased), roughly reflecting an entire process with an initial response to visual onsets, an early recognition of semantic violations and a prolonged reanalysis process of semantic integration. A repeated-measures ANOVAs for a 2 (picture type: metaphor, non-metaphor) × 2 (prime–target condition: congruent, incongruent) × 3 (electrode site: Fz, Cz, Pz) experimental condition was conducted on three components, N1 (100–150 ms), N2 (200–300 ms), and LPC (400–600 ms and 600–1,000 ms). ![]() After presenting “a word of product” and “its advertising pictures,” the experiment instructed participants to make a follow-up true–false judgment considering what the picture intended to suggest. We investigated what the temporal processing is of advertising pictorial metaphors. 2School of Foreign Languages, Dalian University of Technology, Dalian, China.1Faculty of Management and Economics, Dalian University of Technology, Dalian, China. ![]() Shuo Cao 1,2, Yanzhang Wang 1,2, Hongjun Chen 2 and Huili Wang 2*
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |